Old Logo by Shannon Mocabee
We recently completed the logo refresh for Picotte Photography. We did a general clean up and balancing to the mark and text as a unit. Here is what we changed and why we did it.
To begin, we worked on the Picotte font and letters. You will notice that we elongated the arm of the P, bridged the minute space between the two Ts and matched the tail of the e with the curve of the c. These all brought the balance and harmony of the word Picotte as a whole and made it a little bit more distinctive.
Next we completely changed the font for Photography. Ours is more modern and compact with no serifs (sans-serif). The curves that make up the Picotte font and the Photography font now match more closely and feel more like a set. We also added more breathing room between the two words and placed Photography a little more cooperatively within the space.
Lastly, we tackled the bloom. The original was a little fussy towards the middle and felt a little off balance. We subtracted some petals, added a few and reshaped some others to create a more clear and steady counter weight to the text while maintaining an organic, non-symmetrical feel. We again gave it some more breathing room and placed the little circle strategically to match the spacing of Photography relative to Picotte.
To some up the main theme of this clean up in a few words: create clarity, cleanness and breathing room. All together these elements make up a modern, elegant and inviting logo.