Icon Design
I was just checking Facebook before getting some lunch and lo and behold, in my newsfeed is an icon I designed a few years back for Script Pipeline with more on their homepage!
Logo Refresh
Our new client, Incrementum, has just hired us to re-do their website and create a video for their home page, highlighting their services. But before we begin working on all that, we were tasked with refreshing their logo and here it is!
Here is the old logo.
Artistic Logo Refresh
Our new client, Cypress Fine Handmade Albums & Boxes commissioned us to do a logo refresh on their identity before we are to begin re-designing their website. Above are the new logos with a more vertical option and a more horizontal one. We took their original ornament and made it more unique and memorable while getting rid of some of the boxier elements.
Here is their original logo:
Hobby E-commerce Logo
We designed this logo for an e-commerce business specializing in model airplanes. We used vintage airplane lettering and an illustration of a classic air force plane while sticking with classic American colors.
Photography Logos
We had the pleasure of working some more with Suthi Picotte of Picotte Photography on two logo modifications.
The first is a new variation on a logo that we previously contributed on, this time transforming Picotte Photography into Picotte Weddings.
The second is a variation for Suthi Picotte’s personal photography and is based on an old logo created by Saar Hendelman.
New logo modified by us:
Old logo by Saar Hendelman:
Hand Drawn Logo
Is this a hand-drawn pen and ink drawing or a vector logo? Well, a little bit of both. We created this logo as a pen drawing but then re-created it as a vector file so that it is scalable and more versatile – like all logos should be.
Recipe Ranch Identity
A new idea that we have been batting around for the last few years is finally starting to come together. The first stop, identity of course. I virtually cross stitched for two days to accomplish this look which starts to bring our aesthetic for this project into focus. Stay tuned for further developments in the coming months!
Photography Promotional Packet
Including a logo clean up, we also designed all the pieces within this promotional mailer for Picotte Photography. Suthi, the companies owner and creative force wanted a package to mail to wedding planners, prospective venues and other vendors to introduce her services in advance of the 2010 wedding season.
Business Card Design
One of our long standing clients, Golden Monkey Healing has recently changed their logo. We are working on re-designing all of their marketing materials. First up, was their business cards which we just completed.
Anatomy of a Logo Refresh
New Logo
Old Logo by Shannon Mocabee
We recently completed the logo refresh for Picotte Photography. We did a general clean up and balancing to the mark and text as a unit. Here is what we changed and why we did it.
To begin, we worked on the Picotte font and letters. You will notice that we elongated the arm of the P, bridged the minute space between the two Ts and matched the tail of the e with the curve of the c. These all brought the balance and harmony of the word Picotte as a whole and made it a little bit more distinctive.
Next we completely changed the font for Photography. Ours is more modern and compact with no serifs (sans-serif). The curves that make up the Picotte font and the Photography font now match more closely and feel more like a set. We also added more breathing room between the two words and placed Photography a little more cooperatively within the space.
Lastly, we tackled the bloom. The original was a little fussy towards the middle and felt a little off balance. We subtracted some petals, added a few and reshaped some others to create a more clear and steady counter weight to the text while maintaining an organic, non-symmetrical feel. We again gave it some more breathing room and placed the little circle strategically to match the spacing of Photography relative to Picotte.
To some up the main theme of this clean up in a few words: create clarity, cleanness and breathing room. All together these elements make up a modern, elegant and inviting logo.