Aron Kader is a world renowned comic who is currently embarking on a tour across the US and parts of The Middle East. To get the word out and increase ticket sales, we recently sent this email out that mimics the look of his site (www.aronkader.com) and blog (blog.aronkader.com) that we happened to have also designed.
Similar layout, different color scheme. We built an email template for the Microsoft Advertising division last year (Email Newsletter – Microsoft Advertising News), which they have been using throughout the year. This year, we changed up the color scheme a bit to match their branding more and added some new sections. Again, with this one, as in the past, it needed to be easily update-able by internal marketing. Once imported as a template into Outlook, changes can be made without HTML knowledge. Because we were building a file that would end up being an Outlook template, the HTML had to be written in a very specific way.
A printed save the date card has gone out, what is left to do? Email out the same information to the even larger LuminX User Group email list. We designed and coded this HTML email based on the physical version and meant to stand out with its bright bold colors.
Banner ads, email newsletters and direct mail. All things I should be doing for myself but am glad to be doing for other people. In this recession, companies are refocusing and tightening their marketing efforts – more targeted offerings, more business development. We count ourselves lucky to have been there for our long standing clients when these ideas are implemented.
Over the years we have collected a nice number of email newsletter clients. Some want us to design and send out their marketing emails on a regular basis, some want a custom template designed and implemented so that they can add their own content and send it themselves. One such client is Microsoft Mobile Advertising for whom we created this multi-use email template and let them loose.
Banner ads are not always created for advertising on other web sites… they can also be useful for advertising special upcoming events and alerting customers to promotions on their own web site. These set of banners have appeared on GoldenMonkeyHealing.com over the last year to attract and alert people to these events outside of their regular schedule.
Yet even more weekly newsletter love!! We have been collecting these over time and now design and send out at least 10 email newsletters a month for a wide variety of clients.
This is the second of two weekly email newsletters that we designed and create each week for Nessah Educational Center. Titled “Food for the Soul,” it is for their subscribers around the world who do not wish to receive the events schedule and information specific to Los Angeles but would like to receive the Bible portion of the week blurb by Nessah’s Rabbi Hillel Benchimol.
We built this email newsletter to be easily update-able by internal marketing at Microsoft Advertising throughout the year. Once imported as a template into Outlook, changes can be made without HTML knowledge. Because we were building a file that would end up being an Outlook template, the HTML had to be written in a very specific way.
One of two weekly email newsletters that we designed for Nessah Educational Center is this event centric announcement complete with the synagogue’s upcoming events and classes, Sabbath start and end times, Bible portion of the week blurb and services schedule. We wanted the branding that we established with the web site to follow through so that the over 4000 subscribers immediately recognize the connection between the two.
We adapted this email announcement from the existing direct mail print pieces created for a series of Aethon educational seminars conducted across the country. Our attention was focused on matching branding already established, quickly getting the message across, fast download-ability and flexibility in order to adapt distinct details for the separate seminar’s marketing efforts.